La Habra held its first ever Art Walk on July 18, 2015. As usual I opened my big mouth and volunteered to help. I said I had never made one of those 3D Chalk Drawings that you see in the internet but if they were interested, I could probably create one. David DeLeon of Community Planning was delighted. In my mind I started calculating the work preparation — the designing, the measuring, the execution and realized this was going to take at least half a day. So I tried to back pedal and reiterated that I had never done that before. But it was obvious David was already sold to the idea. My goose was cooked.
As the day approached I thought it was going to be cancelled because I had not heard anything more about it. Then Michelle Bernier of the La Habra Business Connection called about a week before D-Day and asked me what materials I needed. Never having done this before I said “colored chalk — lots of it.” And that was it. I hurriedly designed a great white shark coming out of a crack in the pavement. I coordinated with Luz Sparks of La Habra Art Gallery and she met with me Friday afternoon and checked out the site. After deciding where the shadows were going to fall at the time of the event, I started measuring the pavement and made the initial outlines. The sun was shining in full glory so I figured I was going to get burned doing this the next day.
Saturday morning, the day of the event, I started the work. Curious passersby looked at it approvingly. I felt I was on the right track. Looking at the limited colors available, I had to adjust to what was in the original design. Anyway, about 3 hours into the drawing, I saw tiny raindrops splatter on the design. I looked up and saw ominous clouds laughing at me — daring me to continue. I’m an optimist (a stupid one at that) and continued — “surely Mother Nature wouldn’t ruin the fun for all the kids and families, right?” Well, I was wrong. Within a few minutes it started to pour … and pour … and pour.
Here is what I did before the rain:
Jaws in La Habra
And here is what happened during the rain.
Oh well, at least one kid was able to take a souvenir of the very first Art Walk in La Habra — that never was.
If you want to read more about this, I posted this on 2 websites:
There is a sad trend in websites. Thanks to some security flaws, Flash Animation is slowly disappearing. Well … that and a few more reasons.
Article on Flash Attacks
If you are in still in the woods and don’t know what I’m talking about, here’s a sample Flash animation from the Traveling Boy Website which was developed by WYNK.
Other reasons for the dying flash animation would include:
- longer download time (because of the size) – although this is getting less of an issue since the bandwidth speeds are getting better and better.
- Some people just want the data and prefer not to have to go through a video to get it.
- Some don’t have the patience for anything.
And since I am in the topic about security on the web, if you are still using Microsoft Explorer, please save yourself some headache — switch to Firefox or Chrome (there are other browsers but these are my 2 favorites). Microsoft has already said they will no longer be in the web browser business. And if you are one of the dinosaurs still using Windows XP, go ahead and use it but just realize that if your browser crashes … worse — if your computer crashes, no one (except maybe Bubba, your friendly neighborhood tech guy) will be available to help you. And if you are taking the risk, just be sure to backup your data.
I don’t know if I’ll miss Flash when it comes to advertisements. But I will miss it in some websites. I hope they come up with a remedy soon. I always like to have options available.
It’s a changing world out there but there will always be good guys and bad buys.
Corporate Branding begins with a lot of listening. It is understanding the client’s service, its goals, its personality and balancing all of these ideas with the budget at hand. WYNK’s favorite clients are non-profit organizations because they are all about making the world a better place.
Convalescent Aid Society Logo
The Convalescent Aid Society is an admirable non-profit located in the Pasadena area. They lend out durable medical equipment to anyone in need. WYNK overhauled the corporate look from the logo, the website, the marketing materials down to the utility van. We also collaborated with churches and other non-profits to help build awareness and to generate donations. We wrote press releases, designed magazine ads, newspaper ads, banner ads, convention signage. We arranged with a quadriplegic (Sourena Vassenghi) to become a spokesperson.
To connect with the medical community, we held a medical equipment donation drive. and we arranged speaking engagements for the CEO. At that time, Youtube was still coming of age, but early on we made video commercials that ran on the website and on local cable stations. Christmas season was our biggest fund raising for our newsletter so we designed unique Christmas cards where we had a snowman mascot in a wheelchair that our donors were eager to receive in December.
Here are some of the materials we designed.
WYNK increased its visibility in the community
CAS CEO speaking at the St. Joseph Medical Hospital Breakfast Meeting.