Fence Art in La Habra

WYNK Marketing is making plans for a “Love La Habra” event. On April 29, 2017 hundreds of volunteers will be scattered around the neighborhood to show unity and love.  Pre-selected areas will be cleaned up and beautified.

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WYNK is part of the board of the La Habra Art Walk and we wondered what we could do to help the Washington Middle School. What can the Art Walk do that will 1) promote art, 2) engage the community and 3) help the school? Do we paint the walls? Do a mural? Do we paint signs? WYNK came up with Fence Art. WYNK will design the artwork and groups of children/volunteers will be assigned sections of the fence.

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With the help and encouragement of Michelle Bernier and the Art Walk board WYNK consulted with Principal Mario Carlos who said the neighborhood (which is mostly Hispanic) is nervous about the INS (Immigration and Naturalization System) and are afraid to join public gatherings. He wants the community to feel safe and have a purpose. Carlos said he wants the kids to look forward to college.

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Raoul Pascual, Jeff Bernier, Michelle Bernier and Principal Mario Carlos.

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WYNK developed a concept of putting colored cups on the perimeter fence. (We’ve seen it in some fences but we have never really done this but in theory, the plan should work.) Originally, the concept was to design a fence with children running and even having an animation that can be seen at night. After some preliminary calculations we decided it would be too ambitious for the first attempt.

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Then we thought of a train with a long caboose with the name of the school.

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But after the talk with Principal Carlos we learned that their mascot was “The Patriots.” So we adjusted our idea to have the famous painting of the marching patriots translated into “pixels” — where one slot of the fence equals one pixel.

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Here is the concept:

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Here is the projected pixel artwork.

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It took several hours of experimentation but we believe we’re ready for March 29.  If you’re in the area and free, come and join us. It should be quite an experiment.

Fashion Illustration Project

We were commissioned by a designer of a fashion website to create illustrations for an upcoming campaign. They said they wanted something petite, hip, colorful, trendy and fun. Although we had never done fashion drawings before, we were confident we could pull this off . This was very different from what we had previously done so we had to study the fashion trends coming out of the malls — from the signage, to the mannequins and to the clothes themselves.

We noticed that there was always movement — a visual direction that the eye is led to follow. Of course there was also color — either in subtle dainty hues or bold and daring —- making a statement. Fashion drawings were also minimalist — not a lot of detail … except maybe in the pattern in the garments.  After a few days of initial sketches, we sent them to the client and that led to more finished renderings. Admittedly, this may be a rather simplistic view of fashion illustration but apparently it registered correctly with the client. We submitted the final work and, needless to say, the client was very pleased with the few designs we came up with.

Here are some of the sketches we made. Enjoy.

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walkdog2walkingwalking-colored

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Welcome to WYNK’s new website

It’s been a long wait. We’ve finally launched our new website. We’re not done updating but I decided to launch our new look because the old site was over 10 years old and it was getting painfully obvious.

Some people have been wondering why we didn’t do this earlier. Well, the honest truth is we’ve been giving priority to our customers. So what if we’re “ugly” As long as our clients are pretty, that’s fine by me.

Anyway, I hope you like it. We’ll be inserting more samples of the work we’ve done over the years. There’s been quite a lot so it’s a matter of editing. I also plan to share some of my thoughts about marketing and ways to promote your product. The big thing nowadays is social media, apps, SEO — I personally think people are wasting way too much money on campaigns that are not compatible with their product. But more on that in some future blogs.

For now I’m just glad we got this far in the makeover.

Look around, see what we do and imagine what we can do together.

Raoul Pascual
Managing Partner
WYNK Marketing